Consultative Sales
Sales Personality
Success begins with the basic disposition for sales. Personality traits are stable characteristics that are not easily changed through training, so sales professionals should possess the right personality from the start.
Assess Systems has been actively researching the sales personality since the mid 1980s and has been providing sales assessments for various sales roles for the last 17 years.
Salesmax, our consultative sales assessment solution, is a web-based testing system designed to evaluate whether your professional sales candidates have the underlying personality to be effective in a demanding sales role.
Sales Knowledge
Salesmax also measures the candidate's knowledge of effective sales strategies at various stages of the sales cycle, as well as their motivational needs. It evaluates prospecting, pre-qualifying, first impressions, probing, presenting, overcoming objections, influencing, closing and more. It also provides feedback on specific personality factors that help or hinder effectiveness in sales—where to target training efforts, and what motivations will mean the most.
Sales Motivations
Salesmax will also help you gauge the fit between the individual's motivational needs, your supervisory style, and the rewards available in your organization. It does this by looking at these motivators: recognition, control, money, freedom, developing expertise, affiliation, security, and achievement.
Salesmax has been used in various industries including:
- Commercial Insurance
- Mortgage Lending
- Pharmaceutical Sales
- Building Materials Sales
- Office Equipment Sales
- Technology Sales
- Professional Services
- Advertising Sales
Learn more about our Salesmax consultative sales assessment solution.
Download the Salesmax brochure.

The info in the reports is very useful when making [managerial] decisions! The results of our validation study indicate the Salesmax assessment is valid predictor of total product sales... it was very encouraging to see that the assessment predicted probably the most important variable -- total sales!


As an HR-XML Certified provider, our software systems conform to the standards of the HR-XML consortium for exchange of HR-related data. This allows our assessment systems to integrate seamlessly with other conforming HR software, such as HRIS, applicant tracking systems (ATS), and Recruitment Process Outsourcers (RPO).

